Prudance Akinin is Head of Communications and a thoughtful, values-led voice within the live events industry. She approaches her work with a clear understanding of its wider influence, ensuring that meaningful initiatives are communicated with clarity, relevance and integrity.

Prudance represents a new generation of communications professionals who recognise the cultural power of live events and use that platform responsibly. She plays a key role in bringing visibility to projects across accessibility, inclusion, sustainability and community impact.