Luke Cox is a Business Development Manager at Superstruct UK, working across a diverse portfolio of leading UK festivals including Boardmasters, Kendal Calling and Field Day. Since joining in 2024, he has quickly established himself as a thoughtful and commercially astute partnerships specialist, known for connecting brands with audiences in ways that feel authentic, culturally relevant and additive to the live experience.

Luke’s strength lies in his holistic understanding of partnerships, having worked across both strategy and on-the-ground delivery. This enables him to shape ideas that not only look strong on paper but succeed in real-world festival environments. A standout achievement includes his role in delivering an award-recognised brand partnership at Boardmasters, demonstrating his ability to scale creative campaigns effectively.

Driven by a genuine passion for music and festival culture, Luke is committed to protecting the integrity of live events while helping them evolve.