Mads is a key force behind the digital and social media strategy for Wireless Festival, shaping its online presence and audience engagement. With a focus on innovation and cultural relevance, Mads has driven Wireless’ growth across platforms like TikTok and Instagram, ensuring the festival remains at the forefront of youth culture.

She leads a team of creatives, directing creative execution to capture the festival’s energy and key moments in real time. From viral social trends to high-quality visuals, Mads curates content that resonates with fans and maximises reach. Her strategic approach has significantly grown Wireless’ online community, making it one of the most talked-about festivals on social media.