Nicole Allen, is a Senior Partnerships Manager at AEG Presents. Her role involves strategically activating partnership rights for major events such as All Points East, Country 2 Country, and BST Hyde Park & AEG Presents’ touring ventures.

Nicole has an unwavering commitment to meaningful brand engagement. She believes that brands should go beyond mere festival activation and contribute to a greater purpose. Whether it’s promoting social causes or enhancing the festival experience for attendees, Nicole ensures that partnerships benefit everyone involved.