It was Rock in Rio 2017. Justin Timberlake was headlining, there was a zip wire, it was amazing. Until NOQ Founder, Param Kanabar, wanted a drink and saw the queue.

Refusing to accept it takes 40 minutes to buy a beer, Param partnered with co-founder Andrea Diaferio to create NOQ: A suite of tools designed to not only reduce wait times but also make event and entertainment operators’ lives easier. It does this by giving them a single place to manage all payments, vendors, events and locations. This means more sales, fewer queues, and a better time for everyone.

Named as one of the top 100 UK growing startups in 2022, NOQ now works with sporting events like the Scottish Open, music festivals like Black Deer, nightclubs like Fabric, and food markets like Edinburgh Street Food to ensure everyone can enjoy every moment.